Privacy notice
If this English version and the Spanish version ever differ, the Spanish version controls.
Version 1.0, effective October 30, 2026, until a new version is published. This notice follows Mexico's Federal Law on Protection of Personal Data Held by Private Parties (LFPDPPP), in force since March 21, 2025.
1. Who is the controller
Argenis Isai López Robles, trading as arista., with an address at Paseo de los Alerces 1075, Tabachines, Zapopan, Jalisco, México, is responsible for processing your personal data. Contact for any privacy matter: hola@punto-arista.com.
This notice covers the data of arista.'s prospects, clients and website visitors. It does not cover the data of our clients' own customers: for that data, the client is the controller and arista. acts only as processor, under the terms of service.
2. What data we process
| Who you are | Data |
|---|---|
| Prospect (you book a diagnostic or write to us) | Name, email, phone, line of work, business name, whatever you tell us about your operation and, if you authorize it, the recording of the diagnostic call |
| Client | The above, plus tax data for invoicing (RFC, legal name, tax regime, tax address, postal code, CFDI use), operational information about your business and access to the platforms we use to work with you |
| Website visitor | Browsing data and cookies |
We do not store card numbers: payments are processed by Clip, your bank or the gateway you choose. We do not ask for sensitive personal data (health, ethnic origin, beliefs, sexual orientation, biometric data, among others) and we ask you not to send it to us. We record diagnostic calls for better follow-up. We tell you at the start and ask for your permission. If you decline, the call goes ahead without recording.
3. What we use it for
Purposes needed for our relationship with you:
- Reply to your messages and schedule the diagnostic.
- Prepare and send you proposals.
- Contract, provide the service, give support and communicate with you during the project.
- Collect payment, invoice and meet tax and legal obligations.
Additional purposes, which you can refuse without affecting the service:
- Send you content and news from arista.
- Record the diagnostic call for better follow-up, if you authorize it.
- Ask you for a testimonial or case study, and publish it only with your written authorization.
- Internal statistics to improve the service and the site.
If you don't want us to use your data for the additional purposes, write to hola@punto-arista.com and we will stop. You can do this at the start or at any time.
4. Who we share it with
arista. does not sell your data or hand it over to third parties for their own purposes. To work, we use providers that process data on our behalf: Google (email, calendar, documents and web analytics), Calendly (scheduling), video call, recording and meeting notes tools, automation and management platforms (Make, n8n, ClickUp, Notion, monday.com), Meta and WhatsApp, payment processors (Clip, Mercado Pago, Stripe, Conekta), invoicing and stamping providers (Facturapi, Facturama), cloud hosting services (Google Cloud, Netlify, Railway, Vercel), and design and website tools. In AI projects, a language model provider. Some of them store data outside Mexico.
We may also give data to the SAT or another authority when the law requires it, and to technical collaborators who work with us under confidentiality. These disclosures are necessary to provide the service. If you disagree with them, tell us before you hire us, but without them we cannot provide the service. If we ever needed to make a transfer that requires your consent, we would ask for it expressly.
5. How long we keep it
If you are a client, for the duration of the relationship and 5 years afterwards, which is the period for which we must keep tax and accounting records. If you were a prospect and did not hire us, 12 months from the last contact. After that period we delete or anonymize the data.
6. How we protect it
We use administrative, technical and physical measures to protect it, and we limit access to those who need it to work with you. If a breach occurs that significantly affects your rights, we will tell you so you can take action.
7. Your rights
You can access your data, correct or update it, cancel it and object to its processing (ARCO rights). You can also withdraw your consent and ask us to limit the use or disclosure of your data.
To exercise them, write to hola@punto-arista.com with:
- your name and a way to reply to you;
- a copy of a valid official ID, or the documents proving your representation if you act for someone else;
- the right you want to exercise and a clear description of the data;
- any document that helps us locate it.
We reply within 20 business days of receiving your request. If it is granted, we carry it out within the following 15 business days. Exercising your rights is free. We could only charge you the cost of reproduction or shipping if you ask for copies or additional documents.
If you believe your right to data protection has been violated, you can go to the Secretaría Anticorrupción y Buen Gobierno, which has been the authority on the matter since 2025.
8. Cookies
punto-arista.com uses technical storage to remember your visual theme and Google Analytics cookies to measure visits and clicks on contact links. You can turn them off in your browser settings or with the Google Analytics opt-out add-on.
9. Minors
Our services are not aimed at minors and we do not knowingly collect their data. If we find that we have it, we delete it.
10. Changes to this notice
We publish any change at punto-arista.com/privacidad and, if it is substantial, we tell you by email at the address you gave us. If we change the purposes for which we use your data, we ask for your consent again.